E-commerce is the best business model seeing the current pandemic of COVID-19. In the year 2020, E-commerce grew 75 percent, and it’s likely to reach higher milestones. Today’s online selling market is getting crowded, with over 7 million retailers doing all efforts to engage customers. Winning in this competitive market needs sophisticated and personalized marketing. As per reports, Magento Store that invests in online personalization is enjoying higher sales than their counterparts by 30 percent.
But E-commerce marketing is a tricky and time-consuming activity. Several marketers spend hours to personalize and customize different elements of their brand’s E-commerce experience. This includes different elements ranging from creating personalized content, hand-crafting product suggestions, new promotions, and many more.
Luckily, the advancement of the latest technologies in E-commerce helps you adopt the latest marketing strategies with minimum effort. For example, Artificial Intelligence enables the creation of personalized product recommendations that simply improve over time without any manual interference. This saves a lot of time that can be invested to plan your next big product launch.
In this blog, we will discuss how Magento Commerce makes online marketing easier, smarter, personalized, as well as effective.
Raise E-commerce Sales with Magento Commerce in 2021
1. Personalized Product Recommendations
Online shoppers look for personalized product recommendations. Research also reveals most of the consumers look at brands’ product suggestions. Thus during Magento eCommerce development, make sure to integrate this important feature for customer engagement. It’s no surprise; product recommendations boost more than 30 percent of online selling revenue.
Manual development of product recommendations can be extremely time-consuming. And manual process becomes outdated when seasons and market conditions change. Automated product recommendation is based on AI technology, thus saving a lot of manual efforts with desired results. It increases your conversions by more than 70 percent.
2. Build Custom Websites
Once your online selling business expands, your site will engage higher volume of traffic. At some stage, you may group a number of products into their own branded stores, to engage more customers. Or you may look for options to add new sites with local language and cultural cues for customers in diverse geographies.
But growing your business is challenging when you have to install and configure new software when adding a new online storefront. To address such situation Magento Commerce manages multiple websites for different brands, and customer segments from a single admin interface and database. All this helps to add and administer all the websites you require to deliver a high-quality experience.
3. Chatbots for Communication
E-commerce marketing is not a one-way approach in which brand talks and customers listen. A successful online selling store is a two-way interaction. Today’s customers are in hurry and become annoyed with slow email and response times when they have questions. In fact, a recent study revealed that 60 percent of companies let go customer service emails.
This is where chatbot comes in. This AI-based application can help to engage customers who are stuck and need assistance during purchase. Magento Commerce integrates different chat as per the vendor requirements in order to serve buyers better. Chatbot responds as per customer recommendations and behavior. Or you can use chatbots for simple questions.
For chatbots integration, you can hire Magento developer as it is a tricky affair for online vendors. Chatbot quickly and accurately answer questions, eliminate barriers to purchase without extra time, effort, or cost.
4. Continuous Analysis of Customer Behavior
E-commerce marketing is a continuous process to enjoy success. What strategies are beneficial today will not necessarily work tomorrow. That’s why regular analysis of how customers interact with your promotions and content is critical. Magento Commerce is integrated with a Business Intelligence module allowing you analyze customer behavior; uncovering insights to help you improve E-commerce experience and boost conversions.
It becomes hectic to perform regular analysis but experts suggest that merchants should dig into business intelligence reports to spot trends and implement strategies. In the time of pandemic, more frequent analysis help to survive in tough competition.
5. Personalized Content
Content helps consumers about you on Google, and it’s an important part of the customer experience. But having only content is not enough it needs to be personalized. The more personalized the content is, the longer visitors will remain on the website for buying. Many executives believe that personalized content and product recommendations boost customer lifetime value.
Page Builder, is available with Magento Commerce, is a package of content creation tools that makes it simpler to quickly build content and tag it for multiple audiences. It allows business users create, edit, and publish content pages. Key functions comprise flexible drag-and-drop layouts, reusable content blocks and templates, video backgrounds, and point-and-click button creation.
So, these are some of the major tips to raise e-commerce sales with Magento commerce.
Implementing high-quality E-commerce marketing is not a painful activity if proper guidance is availed from experts. With improved services and a team of hire Magento developers, you can actually integrate more complex strategies and enjoy better results in less time. They will share different solutions with you and result in remarkable business results.
Frequently Asked Questions
1. What is Magento CMS used for?
Magento is an open-source e-commerce development platform that provides online merchants amazing shopping cart system, as well as control over the look, content, and functionality of the online store. Several remarkable improvements have been done from the earlier version in terms of strong marketing, search engine optimization, and catalog-management tools.
2. Why E-commerce is a good business?
There are several great reasons to start an E-commerce business. If you’re interested in being your own boss and selling products you are passionate about, it’s something worth considering. If you want to speed up the process, you could even buy an established business instead.
3. What is Magento Marketplace?
To avail of different solutions, Magento marketplace is the next-generation app store available. It offers skilled developers the tools, platform, and prime location to build a growing business.
4. How does Magento CMS work?
Magento CMS empowers store owners with better speed and enhanced productivity. Featuring over 50% faster page load speeds across catalog and checkout pages, performance lies at the heart to enhance the customer experience and grow the conversion rates. In addition, a secure payment mechanism is offered to the users.