Magento is the most popular e-commerce platforms out there. Several E-commerce stores like Nike, Coca-Cola, Acer, and Ford are powered by this remarkable CMS. It is highly flexible and innovative than other platforms available for online selling. But after some duration major changes are released, customer buying trends and marketing behavior this makes Magento customization a necessity.
Magento 2 customization can support the platform’s strong features and personalization options without forcing you to abandon the current platform. A customized website service from the Magento Development Company brings flexibility and scalability to the business. It provides your business desired results and loyal customers that can asset you scale up rapidly. However, when looking to customize the Magento platform, it is important to consider the followings:
- Business goals
- Allocated budget
- Traffic expectations
- Revenue expectations
Magento offers amazing functionalities but still requires a bit of customization to sell the products online and provide an amazing user experience. Here are the top reasons why customization is essential for E-commerce business.
Benefits of E-commerce Customization & Personalization:
1. Personalized Experience
When the customers are taking a keen interest in the designing process, and they decide how the product should look, it gives them a personal shopping experience. Allowing customers to decide the color, text, and image of the product helps in enhancing the shopping experience which is important for the brand. For example, the Magento 2 Development Company offers features to allow customization service for product branding.
2. Increase in Profit
Customers are ready to pay when they get an incredible customization facility. They understand that business needs a dedicated setup for personalized service with dedicated resources. A store admin can strategically plan a template and make the important changes for the customization request. In this way, the business can charge for more personalized products and earn higher profits.
3. Customers Loyalty
Give customers what they want in a smooth & streamlined manner. Fulfill their needs with smooth Magento 2 customization and customers will stick with your brand. Loyal customers benefit in the long run with minimum investment. Always agree with the customer personal preferences and they will have no reason to move to another website.
4. Attract the Millennial
Millennials are the major source of web traffic & revenue for E-commerce business. Win over the Millennial by doing proper customization. And seeing the latest trends, they are the major consumers of goods and services for many years to come. But with proper personalization of website for the millennial crowd is not only about email. To entice the consumer, customization is the key.
Whether it is the fashion industry or gifts, the trends are changing on a rapid basis. As a business, it is important to stock products depending on the latest trends. Instead, the important thing to perform is to get the idea of customers’ need, their preferences, and then customize the website accordingly. In this way, the E-commerce business can hire Magento 2 developers to reduce the cost of product customization and decrease the chances of loss. Add products that are in demand, what customers want, and you are good to go.
6. Make Items Attractive
When a customer is paying for products, he/she expects that every minute detail of the product they should get in a proper manner. With product personalization, customer satisfaction can be achieved in a short time period. In addition, it makes the item look more attractive by comprising things like the color of choice, graphics, and many more.
So, these are the major benefits of the Magento 2 Customization service from a reputed development company.
Frequently Asked Questions
What is Magento 2?
Magento 2 is the latest release of the leading enterprise-class E-commerce platform, utilized by over 200,000 online retailers. In fact, it’s estimated that most businesses are using the Magento migration service to move their platform to Magento 2 software.
How can I change the theme in Magento 2?
Steps to Change Theme in Magento 2:
- Log in to Admin Panel.
- Navigate to Content > Design > Configuration.
- Click the Edit theme.
- In Applied Theme dropdown, select the theme that you want to change to.
- Click Save Configuration.
How do I create a custom template?
To Edit templates perform –
- Click File > Open.
- Double-click This PC.
- Browse to the Customs Office Templates folder that’s under My Documents.
- Click your template, and click Open.
- Make the changes you want, then save and close the template.
Is Magento CMS free or paid?
Magento is open-source software and it is free to use. There are several free themes and plugins available that can be used to build E-commerce websites of choice, though some themes and plugins are paid before they can be used.
What is the cost of Magento 2 Customization?
The cost of Magento 2 Customization depends on the business requirement and the features need to be integrated. It is quite difficult to identify the costing of the development work in the starting. Apart from development the maintenance services also require investment in terms of cost & time.
Magento 2 customization offers several business benefits while letting you stay on the same platform. Development of a custom theme, making changes in the extension and an upgrade can give you more freedom in representing your online store and significantly improve the website look or customer experience. You can consult the Magento enterprise development company to get timely solutions for your online selling service. Consult them to get desired business results on a timely basis.