For your E-commerce business to thrive, integrating cutting-edge technology becomes crucial. We are all aware of the customer experience and brands that don’t optimize as per the latest trends fall behind in sales and ultimately exit the market. The most significant step is to select the best ecommerce platform for your business. Here we are doing a thorough comparison between Magento 2 vs Salesforce to decide what works better for your business. Let’s start!
Have you just started an online store and are looking for a platform to strengthen the digital side of your company? As we have already covered Magento 2 Vs Shopify earlier in detail, let’s take a look at Magento 2 comparison with Salesforce for your business needs.
Magento vs Salesforce Commerce: An Overview
Magento 2 is a PHP-based, open-source platform for e-commerce development. With this latest release, the platform has improved to a great extent in terms of scalability and robustness. With Magento 2 development, store merchants get an array of features including storefront management, SEO, and inventory management functionality. Before going deeper into its features, let’s have look at some crucial points of Magento 2.
- It has in-built multi-store features that are useful for B2B commerce and other transactions.
- It’s a highly scalable platform based on the cloud.
- Features to manage product catalogs and customer data.
- Magento 2 offers integrated content management functionalities helping retailers to create engaging content.
- It has an unmatched development and maintenance service offered by Magento 2 developers to store owners.
Salesforce Commerce is similar to Magento CMS in numerous aspects. But when it comes to robustness, Salesforce Commerce is better than Magento. In addition to this, Salesforce provides testing as an in-built functionality. Its prominent features include:
- A fully-managed, SaaS-based platform with strong native merchandizing functionalities.
- Robust features to manage multiple product catalogs and other complex data.
- Extensive features like order management, and inventory management.
- Multi-currency, multi-language, and other features for international transactions.
Now that we have a brief understanding of both platforms, let’s dive deeper and discuss their features in a detailed manner.
How Magento 2 Empowers the Online Industry?
The Magento platform has a collection of remarkable functionalities that can transform an online selling model. From efficient product management to business intelligence (BI), this CMS has empowered thousands of online businesses worldwide. A growing number of enterprises are choosing Magento 2 development to enhance their online business and serve customers better.
1. Magento Business Intelligence
Magento enables better access to customers’ data, know their behavior, and work accordingly. This important feature helps to take actions in a more advanced manner like creating targeted marketing campaigns. These functionalities help to identify high-value customers and top-performing products.
2. Mobile-Friendly Online Stores
Mobile responsiveness is one of the most popular features of Magento. This feature helps to attract a large number of customers. The Magento CMS UI and UX design is built according to the customer needs that browse a website from mobile devices.
3. Hosting Flexibility
Magento 2 gives you great flexibility for hosting the E-commerce store. Users are given option to host the website on cloud storage. Cloud-based hosting shares several customization options.
4. Amazing Online Experience
Magento responsiveness and scalability create amazing benefits for the retailers and developers. As a result of an efficient development process, shoppers get an amazing experience every time they visit the store to buy. Magento 2 development company, for example, provides an array of design features ultimately improving customers’ shopping experience.
What Features are integrated into Salesforce?
One cannot ignore the performance of Salesforce Commerce when it comes to E-commerce platforms. Earlier known as Demandware, it makes a laser-sharp focus on the selling process. Let’s have a look at some of its features.
1. Omni-Channel Platform
Salesforce Commerce enables store merchants to easily integrate their brick-and-mortar store with an E-commerce selling website. Salesforce integration leverages the cloud storage feature of the platform to build a perfect omni-channel experience.
2. SaaS-Based Tool
It is a feature-rich Software-as-a-Service (SaaS) platform. Thus merchants get access to real-time information for online operations. Besides, an exceptionally productive sales management process gives a boost to your online business.
3. Great Shopping Experience
With Salesforce, retailers can offer amazing shopping experiences to customers. It has features for both buying products and returning them easily. Additional features comprise purchasing an item online and picking up the item from a nearby store.
4. Simple Store Management
Salesforce also offers a comprehensive content management system like Magento 2. The prominent features include operations management, SEO, and customer relationship management. All these tools are compatible with almost every major OS, which makes things even simpler.
Conclusion: Which is better?
If you’ve gone through the blog, you must have checked the similarities & differences among Magento and Salesforce Commerce. You’ll get a good overview of the comparison with the bullet points mentioned at the starting of the blog.
The decision to choose a platform greatly depends on the requirements you have for your E-commerce business. However, from expert suggestions if you need to optimize the performance of your store, or planning a new store altogether, simply hire Magento developer from a reputed development company. Find out a suitable development company and elaborately discuss your requirements. This will ultimately help to build an engaging & secure online selling website for your business expansion.
Frequently Asked Questions
1. What is Salesforce Commerce?
Salesforce Commerce is one of the best cloud-based selling solutions. This platform can transform shopping experiences across all digital channels. The features it offers include marketing, merchandising, content, promotions, and customer service.
2. Is Magento cloud-based?
Magento Enterprise Cloud Edition is a powerful Platform-as-a-Service (PaaS) solution. It is specifically designed for Magento 2.0, and its flagship commerce platform. It operates on AWS Cloud and has been built to operate feature-rich online stores.
3. How much cost is involved to build a Magento 2 website?
If you’re looking to build a Magento 2 website, then the cost will depend on the functionality and features that need to be integrated. Small and medium businesses often prefer basic Magento services. The cost of a customized Magento store depends on your requirements.
How much does a commerce cloud platform cost?
The cost of ownership of Magento 2 and Salesforce Commerce Cloud depends on the package you are acquiring for your business requirements. These costs comprise licensing fees, development costs, and the cost of plugins.