Over the years, businesses have seized the opportunity to create an eCommerce space. An eCommerce platform and a Customer Relationship Management (CRM) platform are the two most crucial ventures necessary for the eCommerce industry to grow. However, to get a vision for their business, organizations require transparent customer information in each system. Unfortunately, there is no native integration between the two platforms that ensure data consistency, without virtual third-party assistance. With the introduction of the digital connector, the eCommerce giant Magento integrates with the world’s leading CRM- Salesforce. In this blog, we shall discuss the Magento Integration With Salesforce and its different aspects of the eCommerce industry. Let’s get started!
What is Salesforce?
In simple words, Salesforce refers to CRM software developed for online business solutions. It is one of the best CRM platforms that provide outstanding features such as:
- Workflow automation
- Opportunity management
- Lead generation
- Sales forecasting
- Collaboration tools
- More easy-to-use services
Salesforce is a cloud-based platform, which means it uses internet servers to store the data, which you can access anytime and anywhere.
Magento Integration with Salesforce
This new collaboration of Magento CRM integration services helps organizations sync data in the back-end hassle-freely. From customer’s orders and products to invoices and live tracking systems, Salesforce owners can now add an array of functionalities with Magento integration.
It provides the tools and models necessary for the development of an online store, whereas Salesforce provides front-end support to address the customer’s queries. Also, Magento has a workable and effective catalog management system that allows users to build and manage approx.20 stores that too from a single admin panel. Salesforce synchronizes the entire customer data by collecting it from various nodes of the brand. It then centralizes the entirety of customer-targeting operations in a single panel.
The Benefits of Magento Integration With Salesforce for eCommerce Business
People new to the concept of integrating orders from Magento into Salesforce may find it challenging to understand its work process. Therefore, to understand this concept, one must know the benefits it:
Growth in Business
Magento integration with Salesforce means that your eCommerce store is on the path to success. It makes your business management stress-free by centralizing the entire customer information with easy accessibility.
With an eCommerce store running in full fledge, your business gets automated which results in low administrative costs. The difference amount can help improve the other aspects of your online business.
Lots of human error due to manual handing may cause huge losses for an eCommerce business. Any data entry missed can result in a huge loss to the company. For instance, an order incorrectly registered by your team can result in an unhappy customer.
The data present in your Magento eCommerce store will get stored in a single block that solely stores your data. It means that you need not worry about misplacing the data or data entry errors, accidental deletion, or skipped updates of the system. Your online system is self-sufficient and free from any human intervention.
Advantages Of Integrating Salesforce into Magento Store
If you are wondering whether or not to integrate Salesforce into your Magento eCommerce store, then here are a few advantages of incorporating this concept:
Magento integration with Salesforce facilitates a new communication channel to your online store. You can either start with mobile marketing to connect with the interested buyers via SMS, push notifications, and more to keep yourself updated.
Enable Real-Time Data Synchronization
When a customer places his order on your online store, the Salesforce CRM updates the inventory automatically. It further improves the speed and accuracy to provide consistency to your data. This bi-directional synchronization is critical for your inventory management.
Automated Data Entry
If you use Magento Integration with Salesforce in your store, it feeds the data automatically with no human intervention. The Salesforce CRM processes the functionality to synchronize the customer data all across the nodes of your company. It helps businesses to centralize all the customer-related operations under one roof.
Businessmen can monitor their sales with customized reports available on their sales cloud. They can add filters and choose respective fields based on their sales requirements. Thus, they receive a bigger picture of their business. Also, the sales managers can get millions of data points and process historical data uncovered trends and data-driven sales forecasts. These insights play a crucial role in planning their next marketing strategy.
Enhanced Customer Experience
The Magento integration with Salesforce allows marketers to engage with their customers actively. The integration process speed-up the customer services and facilitates it by providing customer resolution in real-time. It also improves the user experience and automates the data accumulation and filtration process.
Still, wondering whether or not to choose Magento Integration with Salesforce? Let’s summarize the above details:
- Auto-synchronization of customer data
- Automatically updates any new changes
- Synchronize orders to Salesforce automatically
- Auto-synchronize catalog price rule
- Flexible mapping fields
- Lightning service console
- Computer-telephonic integration
- Social customer service
- Smart routing
Get in touch with our expert team to seek more guidance on Magento and eCommerce solutions.
How to choose the right Magento service provider?
Our Magento Development Company provides Magento integration services onto Salesforce alongside several other custom integration services. Connect with our team today!
What is the cost of Magento Salesforce Integration?
The full-featured integration allows you to automatically synchronize the Magento catalog with Salesforce, and capture business-critical customer data without any human intervention. It may cost approx. $3,435 USD per Magento installation every year.
Why hire a professional for Magento maintenance services?
Professional developers help grow your business and achieve quality service. Instead of risking your entire eCommerce store with naïve experience, hire Magento developers to help your business focus on your products.