As the most disturbing year comes to an end, it’s time to transform your B2B eCommerce business in 2021 to stay competitive. In this blog post, the top Trends for B2B Commerce in 2021 and beyond are discussed in detail for better understanding.
Most of the trends are about enhancing & personalized customer experience. The trends may not be new but have become smarter and allow previous trends to evolve even further in 2021. Several trends that are now becoming quite popular are already prevalent in B2C. Read on to discover the top predictions of Magento eCommerce Development for 2021, as well as future eCommerce trends.
Trends for B2B Commerce in 2021
1. eCommerce Adoption
The COVID-19 pandemic has pushed brands over the edge when it comes to digital transformation. Over 75% of B2B buyers and sellers prefer buying online and remote interactions with sales representatives over the conventional in-person sales interactions. The good news is that B2B buyers are willing to spend more when it comes to shopping online. Many B2B companies are investing in eCommerce solutions seeing the trend & overall benefits. As priorities changed, some B2B organizations even shifted their entire business to an online platform to combat the COVID-19.
2. API-Driven B2B eCommerce
API-driven eCommerce solutions allow brands to innovate faster and continuously grow to meet ever-changing customer needs. We very well know API-driven B2B eCommerce is the future. That’s why brands hire Magento developers to accommodate it in business development solutions. The early adopters are already taking advantage of API-driven eCommerce, but this is a trend that will become more active in 2021.
3. Progressive Web Apps (PWAs)
Unlike mobile apps, which are designed particularly for Android and iOS, PWAs are delivered through the web. They are compatible with all mobile devices and operating systems. This offers benefits to enterprises that no longer need to download and install the app from the app store. PWAs also offer the latest performance, as well as offline features. The best means to provide visitors with a remarkable mobile, tablet, and web experience is to opt for eCommerce based on PWA technology. In 2020, a surge was observed in B2C web stores using PWA technology. In 2021, a surge will be observed in B2B web stores that are built as PWAs.
Read More: Must have security features for your E-commerce operation in 2020.
4. Augmented and Virtual Reality (AR and VR)
In B2C, augmented reality (AR) and virtual reality (VR) have become a popular trend, focused on delivering an immersive customer experience. There are several opportunities in real-life scenarios in B2B. It would benefit customers a lot and would make the B2B buyer’s experience more streamlined. Skipping several steps and saving overall buying time.
5. Environment Friendly
B2C E-commerce businesses have already taken several measures to lower the environmental impact. This comprises of narrow delivery time slots to reduce CO2 impact, unlike broader delivery slots. This boosts customers to lower their impact, while at the same time enhancing the efficiency of the delivery method for the business. People across the world are becoming more conscious of environmental concerns; implementing eco-friendly measures will give B2B companies a competitive edge. Optimizing the delivery chain and other E-commerce methods is crucial to meet targets. This is where E-commerce software plays a vital role, not only to reduce environmental impact but also to increase the efficiency of order delivery.
B2C business model is a popular investment strategy since its inception. On the other hand, B2B commerce is slowly growing in size. Trends regarding B2B commerce are already mentioned. These trends can’t be implemented instantly and need proper guidance from Magento developers. B2B commerce enjoys good scalability and long-term personal relationships. If you take the guidance of Magento website design services, they will build an engaging website for your business growth. Engaging & a smooth website is very crucial to surviving in the competitive world of E-commerce.
Frequently Asked Questions
What is the meaning of B2B commerce?
Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.
What is the B2B model?
B2B is a type of business model where the exchange of goods and services takes place between two or more businesses. In most B2B business models both the businesses benefit from each other in some way and have comparable negotiating powers.
What are the advantages of B2B E-commerce?
- More sales.
- Increase reach to customers
- Make your organization and products a brand.
- Streamlining, transparency, and efficiency.
- Better management of suppliers and customers.
- Better sales engagement.
What is B2B Process?
Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for its production process for output (e.g., a food manufacturer purchasing salt).
Why selecting the right e-commerce platform matters for your B2B business?
To have a successful B2B online business right platform is very much important. With the right platform following benefits can be enjoyed:
- Business growth
- Low operational costs
- Brand awareness
- Customer engagements