In this competitive world, creating a website for online selling is not enough to expand business or engage new customers. eCommerce brands have to invest in mobile app development and later in-app promotion for desired results. Most brands consider app marketing a casual affair. Uploading your app in Google or Apple app stores is just a first step; the actual strategy begins after it. For people to use your eCommerce mobile app when hundreds of similar options available you need a perfect marketing strategy.
App downloads see a surge at the beginning of the first few days of launch. But those results start to decline if the app’s community and marketing efforts are not properly planned. It is important to consult an experienced Magento eCommerce development company on a long-term success plan. In this blog post, some important tips regarding app launch marketing strategy are discussed for pre-launch and post-launch strategies.
Pre-launch Mobile App Marketing
1. App Marketing before launch
From the moment app analysis and designs are done, do some efforts related to marketing. Study your target audience, what solutions they would offer, and how to benefit them for engagement.
Marketing an app in the starting creates a sort of curiosity as people enjoy the newest and latest app on the market. According to studies people get to know about an app via social channels like YouTube videos, blogs, and tutorials online. Thus there are a lot of elements to cover when planning your marketing.
2. Engage Potential Users
In order to build an ideal app, it needs proper Magento eCommerce design to meet end-user needs. People will download the app if they found it useful & engaging. Thus feedback from the target audience is crucial throughout the app creation method. Get feedback from real users through forums and social media.
You can talk with the industry leaders and ask for their feedback, as well. For example, talk to influencers to get feedback on E-commerce app features, then includes them in the launch for optimized results.
3. Start a Blog
A blog is a perfect means to share data online and keep the people updated regarding regular posts. You should start a blog for your E-commerce app to give an idea to the users. Sharing your experiences creating the app will engage readers. They’ll feel valued in the development method, and you can get proper feedback by interacting with the people. It will also build a bond with the users and become a platform where users can communicate, even the app is launched.
4. Release App Teasers
You can share blogs, or talk about the app all day, but people want something a bit more creative. Use small video teasers to engage your audience regarding the Magento eCommerce Development of the mobile app. People love visual elements. App screenshots and videos allow people to feel, instead of reading about it. You can use these to grow an email list of interested mobile app users.
5. Press Meet
You need to look for your press meet and other materials for the launch process. Before launching the app, it is crucial to have a full website ready, a video promotional regarding app features, and the content. Talk to the relevant media, influencers, and reputed bloggers regarding interviews and application reviews.
And now E-commerce App is launched! But the work’s not done.
Post-launch Mobile App Marketing
6. Feedback from Customers
Mobile apps available in the app stores are usually ranked on popularity and value. Thus it is important to build a plan to know customer feedback and reviews to enhance the chances of download. Make sure to integrate contact information in the app descriptions, thus customers can get more detailed feedback. But more than reading the feedback make a habit of responding to it and take it into consideration. Contact unhappy customers and address their issues to improve customer experience.
7. Get App Reviews
You can simply submit your app for reviews on blogging and video channels. It is also easy to create videos on app usage and address particular problems. This will basically capture people’s attention searching for solutions to those problems. Once a step-by-step guide regarding the use of the Magento Mobile application is released, the users will definitely love to use it. Remember that even simple apps are confusing in nature, even with instructions. A demonstration is a great way to drive customer attention towards interested in downloading and using the app.
8. Optimize the App for Stores
For engaging people who download mobile apps via the app store, it is important to ensure that the app is properly optimized for the attainment. Use properly researched and structured keywords for the E-commerce app name.
Another methodology to increase your download numbers is to use search ads. These ads overall improve app visibility and grow the number of downloads, because they are displayed at the exact moment the customer is searching for an app like yours.
It is important to make your mobile app engaging & unique wherever users are searching for new apps. The best methodology is to consult Magento 2 Developers from a reputed development company to build an alluring app. Apart from development, marketing is very crucial as mentioned earlier. The different channels they’re using reveal that it is crucial to be creative when finding the marketing strategies. The app market is flooded with millions of mobile apps for download. Standing out from them is a challenging job to perform but we can help your E-commerce app to survive in this competitive market.
Frequently Asked Questions
1. What is Mobile App Marketing?
Mobile app marketing is the methodology of interacting with users through the whole lifecycle from the very first moment they come to know about your app, to when they become a loyal user.
2. How do you market a Mobile App?
If you want to stand out, use the following app marketing strategies.
- Research target market
- Carry out competitor research
- Design a landing page that sells
- Make your app visible in-app store
- Build viral video content
- Reach your audience with social networks
3. How do I get people to download my Magento E-commerce app?
Let’s take a look at some of the ways:
- Write a relevant blog
- Contribute to other blogs/publications
- Use Slide-Share
- Seek press coverage
- Actively participate on Quora
- Utilize social media channels
- Get community approval
- Build word of mouth
4. How do you make an E-commerce App become viral?
- App Launch Time
- Cover All the Leading App Stores
- Social Media
- Cross Promotions
- App Reviews
- Press Release
- User Experience
- Create Videos