As economies, businesses, industries are trying to recover during the COVID-19 pandemic, the adoption of the online business model seems to be the best solution. Many businesses have started shifting to online platforms to save their business during these unprecedented times as home quarantine and social distancing norms have restricted people to make purchases in physical stores. With a majority of the population using smartphones to buy products or services online, Magento PWA technology proves to be an ideal solution for your eCommerce business. Unarguably, Magento is one of the most popular and preferred eCommerce platforms used by many Fortune 500 enterprises, small and medium-sized businesses. It offers a plethora of advanced eCommerce features and functionalities that allow merchants to boost their online sales.
Being a leading Magento 2 development company, Magento PWA development is our forte. We have a team of the most seasoned and certified Magento developers that combine cutting-edge technologies and solutions to create the best-fit solutions for your eCommerce business.
A Little About Magento PWA Technology
If you’re involved in Magento eCommerce development, then Magento PWA (Progressive Web Application) technology is the solution that you need to boost your eCommerce sales. With PWA technology, you don’t need to create a mobile application from scratch, instead, in Progressive Web Application development, Magento developers leverage a perfect combination of technology and solutions to transform your Magento eCommerce website into a web application that can be saved on your customers’ mobile devices. Since Magento PWA is not a natively developed application, it cannot be deployed on native platforms such as App Store, Play Store, or any other platforms. It is just a representation of your website and therefore, you get a downloadable link that can be saved anywhere. You can encourage your customers to download the app from your website or social networking platforms.
Other than that, Magento PWA is not saved internally on the device’s operating system. It is deployed on your preferred third-party server and when your users click on the download link, they just get an app icon on the home screen of their devices to access your store at any time and from anywhere. While Magento developers cannot leverage OS updates and native support, on the other hand, the Magento PWA is a lightweight application that has a fast loading speed and takes up minimal space on a mobile device. Magento PWA is an affordable and next-gen eCommerce solution that is going to shape the future of mCommerce with its native app-like web experience.
Why Should You Invest in Magento PWA development?
As mobile shopping is on the rise these days, investing in Magento PWA development can significantly double your online sales. During the COVID-19 pandemic, even the most essential items like milk, vegetables, and grocery market saw a tremendous growth in their online sales which is helping the industry to thrive because of online businesses. While eCommerce has emerged as the savior of the world, having just an online presence is not proving fruitful for many eCommerce businesses. To ensure that you have sustainable and optimum growth with eCommerce, you need to create a strong virtual presence on various platforms. If you’re running your online store on the Magento 2 platform, it’s the right time to switch to Magento 2 PWA technology to boost your sales. To help you understand how Magento 2 PWA can accelerate your online sales and growth, below are the key benefits of PWA.
Key Benefits of Magento PWA Solution
If you’ve indulged in Magento eCommerce development, Magento 2 PWA solution is a great alternative to take your eCommerce business to the next level. Now that you’ve gained the basic understanding of Magento 2 PWA development, let’s jump to the benefits of Magento PWA that can increase your e-online sales:
Offline Mode Access
The best thing about Magento PWA is that it can be accessed by users even in the offline mode. Although your customers cannot purchase anything without internet access, with effective Magento PWA solution can give access to important business processes offline and help customers to make purchases anytime and anywhere.
Timely Push Notifications
Whether you want to inform your customers about the new arrival of products or an ongoing promotion and a special offer on your website or web application, Push Notifications can help you send personalized messages to your customers. It is an effective way to reduce the cart abandonment rate as you can deliver push notifications as reminder notifications to complete their order. This way you can increase your eCommerce sales and gain optimum returns on your promotions.
Apart from that, you can also deliver timely push notifications to your customers to recall them to visit your store and grab amazing products and services. However, you need to make sure that does not bombard your customers with numerous notifications as it can annoy them and they might stop using your app. This can ruin your brand image and the success of your business.
Improved SEO
According to digital marketing experts, search engines are more compatible to access and read the information on web apps, unlike native applications. Therefore, if you’re unable to target customers through native applications, you can take advantage of search engines and drive more traffic to your Magento PWA.
Wrapping Up
With Magento 2 PWA solution, you can significantly improve your online sales and brand image in lesser time, cost, and efforts as compared to a native mobile app. Moreover, Magento PWA can be seamlessly integrated with your Magento website to keep everything in sync. So, if you want to boost your sales, Magento 2 PWA development is your go-to solution.
As an experienced Magento 2 development company, we suggest you go with Magento 2 PWA solution as it can meet all your technical and business requirements and deliver an impeccable shopping experience to your customers.
Frequently Asked Question
Q.1. How does a PWA work in offline mode?
A PWA is nothing but a representation of your website that uses the latest web standards to allow for installation on the user’s device. It a web application that can work in offline mode by using data cached during your last visit and interactions with the web app.
If you’re involved in Magento 2 development, we recommend the use of Magento 2 PWA solution to boost your online sales.
Q.2. Are PWAs better than Native apps?
Native apps consume more storage space on a user’s device. This is the major concern for users with limited storage capacities. With Magento PWA, you can allow your users to access your web app’s full functionality without worrying about their storage space, internet connectivity issues, or lengthy downloading time.
Q.3. Who uses Magento PWA solutions?
Some of the leading market players that use Magento PWA solutions include Twitter Lite, Wego, BookMyShow, Mynet, Jumilla, OLX, Lancôme, The Weather Channel, Ele.me, etc.
If you want to join this leading community of Magento PWA users, simply hire Magento developers at Magento Developer Group for world-class Magento 2 PWA development services.
