The COVID-19 outbreak has impacted a large population of the world. As the global economy plunges and cities are in complete lockdown, only technology can curb such a situation. Experts believe that the eCommerce industry can help human beings to slow down the COVID-19 impact, if not stop, this global outbreak.
As per the reports, global business has faced severe downgrade and this impacts the eCommerce industry. eCommerce depends on physical business through the supply chain. Several retailers are enjoying a surge in sales regarding flu-related products like health & cleaning agents. Seeing such results, many physical stores have moved to Magento eCommerce development because people are avoiding physical stores to stay away from infection.
In this blog, we’ll discuss how the eCommerce industry will survive amid COVID-19 and what measures they can use for stopping this global outbreak. But before that let’s discuss some major details related to this pandemic for better understanding.
What is Coronavirus?
Corona is a serious viral disease that enters the human body, occupies a local cell, and multiplies. Body immunity reacts to it and kills it after they enter the organism. Due to immunity, the virus is unable to harm the body cells. Corona has symptoms similar to the cold & flu-like coughing, breathing issues, and fever.
COVID-19 is transmitted from person to person, which is a serious concern seeing global cases. People need to stay away from others to reduce the virus’s impact. Luckily, no such reports are available of the virus spread through parcels, meaning the eCommerce business can serve you properly. So, how does a COVID-19 impact the eCommerce industry all over the world?
What is the impact of COVID-19 on eCommerce Business?
It seems that the pandemic will have a long impact on both seller & buyer. Both the public and private sectors are slowing down and its impact will be seen at later stages. However, the virus spread has already canceled thousands of events, trade centers, hotels, restaurants, shopping complexes, and bars are closed, conferences are held online, work from home is allocated, etc. This is the right time for the brand to build an online selling platform with the guidance of the Magento 2 development company to boost sales and be competitive in the market.
Let’s find out some tips that eCommerce businesses can implement to be on the productive side during these pandemic times.
1. Continuous Customer Interaction
Interacting with the customer gives remarkable business results. Send them thanking messages and call them directly. This is a perfect way to build a strong relationship. Encourage them to purchase from the eCommerce store so that in turn, you are ready to serve them after the pandemic. Being a store merchant if you’re honest with them, they will help you in the time of crisis. Ask them to share regular feedback & reviews regarding products & your brand. Consult your Magento CMS development agency to integrate a reward system like vouchers and discount coupons for buyer engagement. Always remember that loyal customers are the most valuable asset.
2. Send Motivational Messages
People are facing a tough situation and it is the right time to show them some affection with motivational messages. This is an important factor that makes the business a successful one amongst the masses. This approach is crucial for store promotion and interaction. And when you send them encouraging messages during the COVID-19 pandemic, this will give them the confidence to buy more from your store. Avoid language that appears like it’s capitalizing on the pandemic situation. Remember, the more you show the business human side, the more benefit it will offer to your brand.
3. Social Media Marketing
Most of the shopper checks social platforms before buying products online. With the lockdown, more & more people are spending time on social channels. So, for E-commerce brands, it is the perfect opportunity to hire Magento 2 developers to customize their social media strategy. If you are implementing the conventional strategy, this is the right time, to start a new one. Do some researches to find out social platforms where the target audience is most active? Give them the right details about the products they are looking for. Remember, during the difficult times of pandemic, you can make use of social media for cheering the buyers.
4. Make a Smart Investment
Use COVID-19 as an opportunity to make prominent changes with your business planning. To begin with, use automation methods to achieve more with limited resources. This is perfect for the tasks that are less important but stop you from performing other essential tasks that are more important from the business perspective. For a lot of eCommerce brands, one small issue can affect the overall business performance. If you are one of them, Magento eCommerce development can help your business to save time, money, and manpower.
Frequently Asked Questions
What is Magento used for?
Magento is an open-source eCommerce development platform that provides online merchants an amazing shopping cart system, as well as control over the look, content, and functionality of the online store. Magento provides strong marketing, search engine optimization, and catalog-management tools.
Which is the best eCommerce development platform?
The market is full of eCommerce development platforms, but Magento 2 is the most preferred choice of eCommerce store owners. The features it offers in terms of security, flexibility, scalability, robustness is quite remarkable.
What is an eCommerce app?
eCommerce is the activity of buying or selling of products through online medium over the Internet. Online shopping for retail sales direct to consumers via mobile apps, and conversational commerce through live chat, chat-bots, and voice assistants.
What are the features of eCommerce?
The most important eCommerce features are:
- Promotion and discount code tools.
- An easy-to-use checkout.
- Email marketing integration.
- Reporting & analytics tools.
- Content management capabilities.
- Search engine optimized code and layout.
- An integrated blog or articles section.
The impact of COVID-19 on different sectors whether industry or human beings is not hidden from any of us. It already caused businesses to close their operations & trade. Business enterprises particularly the eCommerce industry can survive during this pandemic. People are buying products online to stay away from crowded places as social distancing is implemented. Most brands have to hire Magento 2 developers to customize their eCommerce stores as per the newest trends to stay competitive and survive in the highly-competitive world.