Are you looking to add eCommerce functionality to your website? If yes, then you will be needing a dedicated Content Management System (CMS) to seamlessly run your online store. For assistance, two of the robust, popular, feature-rich, and scalable CMS’s are Magento and WordPress. Both are open-source CMS for building a customized eCommerce platform and start offering products to the targetted audience. But which one is suitable for you must be decided well in advance. So, for your assistance, we will be making an end-to-end comparison between WordPress Vs Magento for you to make the right decision.
The comparison between Magento and WordPress will be based on the following few checkpoints.
* What is Magento?
* What is WordPress?
* WordPress Vs Magento: Security
* WordPress Vs Magento: SEO
* Magento Vs WordPress: Themes & Design
* Magento Vs WordPress: CMS
* WordPress Vs Magento: eCommerce
* Magento vs WordPress: Ease of Use
* WordPress vs Magento: Pricing
* Magento vs WordPress: Extensions & Plugins
* WordPress vs Magento: Customer Support
Let’s Get Started.
What is Magento?
Magento is free to install CMS with having any dedicated eCommerce features to look at. It has been trusted by tens of thousands of online retailers of varied sizes to set up a feature-rich eCommerce platform at a low cost.
This CMS offers a high level of customization benefit to retailers who wanted to add scalable functionalities to the store. Some of the prominent features of Magento CMS to look at are multi-store development, mobile commerce, marketing, search engine optimization, vital management tools, and more.
Magento is an ideal choice of CMS for enterprise at all levels, no matter looking to build a simple to complex website. Hire Magento developers from the vast community of technical professionals to bring custom-made functionalities to the core.
What is WordPress?
WordPress is another open-source Content Management System that is primarily used for creating a highly functional blog website. It is a user-friendly CMS that offers enterprises the liberty to add custom functionalities by making the best use of seamless integration of plugins.
WordPress offers the basic eCommerce development functionality that can be achieved through third-party plugins and extensions. Thus, to create an eCommerce platform, several features, extensions, and functionalities are to be added.
WordPress Vs Magento: Security
Security has of utmost concern when it comes to choosing the best eCommerce CMS. The core code of WordPress CMS is highly secured. However, the maturity and widespread reach of Magento CMS show better manageable server security as compared to WordPress.
With Magento, you can securely add themes, plugins, add-ons, and other features without finding any hassle. With this, you have complete flexibility without worrying about configuration issues.
You can hire Magento developers if you need advanced security for your Magento store.
WordPress Vs Magento: SEO
Both WordPress and Magento CMS are available with acceptable SEO features but having their own set of limitations separately.
If you have chosen WordPress for eCommerce development, then make sure to keep the following SEO related points in mind:
* Use clean-coded themes to follow the best practice of higher ranking.
* Install a plugin called Yoast Plugin to manage important pages, Meta tags, page titles, and more.
* Get ready to tweak the textual elements of WordPress according to SEO requirements.
On the other side, Magento is a well-scripted built CMS having fully customized themes. Although, it is not built according to the content marketing in mind. Therefore, enterprises need to do major tweaking to the SEO to experience a higher set of rankings.
Magento Vs WordPress: Themes & Design
Both Magento and WordPress offer strong design capabilities and customized themes to make changes according to your retail store. In both the CMS’s, you will get ready-made themes that do not require any coding effort. Still, there is a difference lies between the two platforms.
WordPress offers a free WooCommerce Storefront theme to make some basic level design changes accordingly. It offers easy integration with other tools to create a positive impact on product sales.
On the other side, Magento offers paid custom themes to fit the large business objective of big enterprises. You can make customized changes to the theme to any extent and meet the requirements of enterprises. A Magento development company can help you with custom Magento theme customization, development, and integration services.
WordPress Vs Magento: eCommerce
When comparing WordPress vs Magento for eCommerce, Magento takes the lead from WordPress. It is in terms of excellent product sales features like the following:
* Easy to view and compare products
* Free shipping options
* Creating different price points for a diverse customer group
* Seamlessly add multiple product listing pages
* Single-page checkout option
In the case of WordPress, you can convert your website into an eCommerce store using the popular plugin WooCommerce. This plugin helps you add eCommerce functionalities to your WordPress website. However, it lacks eCommerce functionality out-of-the-box.
Magento vs WordPress: Ease of Use
Magento is mostly customized for achieving advanced levels of web development. So, if you’re a less tech-savvy person, you can face difficulties in setting up and customizing your Magento website.
Once the setup process is complete, you will have less trouble. When your website becomes live, performing daily operations is not so complex. You can manage everything from customers, products, inventory to marketing with options listed on the sidebar for easy navigation.
On the other hand, WordPress is more beginner-friendly. Hence, it is easy for a layman to understand the working of the system.
Moreover, the process of setting up your WordPress website after installation is quite simple. Its clean user interface provides a user-friendly dashboard, quick blog creation options, and drag-and-drop options through third-party builder plugins.
WordPress vs Magento: Pricing
As Magento is an open-source eCommerce platform, it is free to download and install. However, you need to bear the expenses of hosting solution, domain, and efficiency-enhancing features.
Therefore, estimating the final Magento pricing is quite difficult. There are various factors that can add to the cost of Magento development such as hosting, domain, SSL, extensions, frontend and backend, and maintenance and development. The average Magento 2 price estimation is $40,530.
WordPress is also free to download and use. However, you will still need to pay for the domain name, WordPress hosting, security, and the developers you hire.
Since it is an open-source solution, it largely depends on customization themes (Paid theme from $30) and plugins (Paid plugins from $0 – $1000).
If you want to sell online, you need to install WooCommerce plugins which are paid plugins.
Magento vs WordPress: Extensions & Plugins
The Magento Marketplace has plenty of both free and paid extensions for various purposes such as content and customizations, marketing, finance and accounting, customer support, payment gateways, security, site optimization, and many more.
WordPress is a vast repository of more than 58,000 free and paid plugins. So, you can find any plugin that can cater to your logistical, technical, marketing requirements.
One great thing about WordPress vs Magento for eCommerce is their higher levels of customizability. Both platforms allow you to create custom plugins and extensions to meet your unique requirements.
WordPress vs Magento: Customer Support
As Magento is open-source, customer supports service is nonexistent. There is no email, live chat, or phone support for Magento Open Source users.
However, if you want to take control of your own support strategy, Magento offers plenty of resources. It provides informative blogs, a good knowledge base, and a forum where you can get solutions and guidance from other users. Also, you can always hire Magento developers for more dedicated technical support.
WordPress also does not support live chat, email, or phone. However, WordPress has a large user base, so you can seek help from this active community of developers. They are well-versed with the platform and can give you insightful responses to your questions.
Also, you can find numerous articles/blogs, video tutorials, guidelines provided by other users. You can even hire WordPress experts who can guide you through installation, hosting, site-building, and module development.
Now, comes the final part of the discussion, where you have to choose between Magento and WordPress for eCommerce development. In case, you have just started up in the online retail business and focus is more towards content marketing, then make way for WordPress.
On the other side, Magento is an apt choice of CMS to sell a wide range of products, enhance the target customer base, and increase the ROI of the company.
Get in touch with a reliable Magento development company to know more about this platform and set up your profitable e-retail store.
Frequently Asked Questions
1. In How Much Time My eCommerce Store on Magento Will Be Ready?
Creating a customized eCommerce store on Magento CMS comprises your business requirements, features you need, removing the complexities, and other necessary elements. So, all of such components will be considered first to create a strategic timeline.
2. Do I Have to Hire a Full-Time Magento Developer?
Well, it depends on the requirements, budget, and functionalities you like to add to the eCommerce store. There is a provision to hire full-time or part-time Magento developers that you can choose accordingly.
3. Is Magento Better than WordPress?
When it comes to developing a profitable and sales-oriented eCommerce platform, then Magento surpasses WordPress in terms of scalability, customization, security, and other features.