01
Orders still arrive by phone, fax, and email
They get rekeyed by hand, so reps lose the day to data entry instead of selling.
Order entryMagento built for the way B2B buyers order
We build Adobe Commerce and Magento stores around the way B2B actually buys: company accounts, contract and tiered pricing, quotes, net terms, and one-click reordering, all wired to your ERP. Made for US distributors, wholesalers, and manufacturers.
90+B2B & wholesale stores shipped
34%Average lift in average order value
61%Fewer manual orders to process
The B2B Commerce Reality
Where Wholesale Ecommerce And B2B Ecommerce Get Hard
Every account brings its own pricing, approvers, and ordering habits. Most stores were never built for that. The winners let buyers self-serve and sync every order to the ERP.
Your buyers want to place, repeat, and approve orders themselves, on their negotiated pricing, at any hour.
02
Negotiated pricing is easy to get wrong
Contract rates, volume tiers, and customer-specific price lists rarely survive a store built for retail.
Pricing03
Account hierarchies and approvals fall apart
Buyers, approvers, and locations each need their own rights and limits. Without real roles, control breaks down.
Company accounts04
Slow quoting sends buyers elsewhere
Quotes bounce between spreadsheets and inboxes for days, and every delay hands the buyer a reason to leave.
Quote to order05
A disconnected ERP drifts out of sync
When store, ERP, and inventory live apart, pricing drifts, stock goes stale, and someone reconciles orders by hand.
Integration06
Big catalogs leave buyers no self-service
With tens of thousands of SKUs and no fast reorder, buyers pick up the phone instead of buying online.
Self-serviceMagento, Tailored for B2B
Adobe Commerce B2B And Magento B2B, Built End To End
Not a retail store with a wholesale login bolted on. Every capability is shaped around company accounts, negotiated pricing, and how your buyers really order.
Company accounts, roles & permissions
Org hierarchies, buyer roles, spending limits, and approval routing, so each user sees the catalog, pricing, and rights that fit their role.
Contract, tiered & negotiated pricing
Shared catalogs, customer-group and contract pricing, and volume tiers synced from your ERP, so every account sees the rates it negotiated.
Quotes & requisition lists
Request-for-quote workflows and saved requisition lists let buyers negotiate, save a basket, and reorder in a few clicks.
Self-service reordering & net terms
Fast reorder, full order history, payment on account, and net terms with credit limits, so buyers purchase the way they already work.
Large catalogs & bulk ordering
Tens of thousands of SKUs with fast search, CSV upload, and order-by-SKU pads, built to move big baskets without friction.
ERP & punchout integration
Two-way sync with NetSuite, SAP, and Dynamics, plus EDI and punchout, so pricing, stock, and orders never drift apart.
The B2B Buyer Journey
B2B Ecommerce Built For Every Step, From First Quote To Repeat Order
Every stage of the wholesale buying journey, tuned for the account that keeps coming back to order again.
Onboarding mapped to the right pricing and roles
Every Channel They Order Through
Self-Serve, Rep-Assisted, Or System To System, On One Adobe Commerce Back End
Buyers order online, reps order on their behalf, and procurement systems connect straight in. We wire it all to one back end, so pricing, accounts, and inventory stay in sync.
01 · UNIFIED INVENTORY
Real-time stock across every warehouse
One inventory pool feeds your storefront, sales reps, and ERP, so buyers see real availability and lead times before they commit.
02 · REP-ASSISTED ORDERING
Order on behalf of any account
Reps log in as a buyer to build carts, apply contract pricing, and place or quote orders, with every action tied to the right account.
03 · PUNCHOUT & EDI
Connect to procurement systems
Punchout (cXML and OCI) and EDI push your catalog and pricing straight into buyer procurement systems, so orders flow back with no rekeying.
04 · ACCOUNT MANAGEMENT
Roles, approvals, and spend control
One company profile keeps buyers, approvers, and locations inside the roles, spending limits, and approval routing you define.
05 · HYBRID B2B + DTC
One platform, wholesale and direct
Run wholesale accounts and direct sales on one store, with separate catalogs, pricing, and shipping rules for each audience.
The Buyer Experience
A Magento B2B Buying Experience Built Around The Account
Storefronts that make ordering effortless: clear pricing, self-service accounts, and tools built for big, repeat baskets.
Account DashboardOrders, quotes & users
Contract PricingAccount-specific rates
Requisition ListsTwo-click reorder
Quote BuilderRequest & negotiate
Bulk Order PadOrder by SKU & CSV
Large CatalogFast SKU search
Net TermsPay on account
The B2B Commerce Stack
Magento Integration For Every System Your Operation Runs On
We connect Magento to the ERP, procurement, PIM, and finance tools distributors and manufacturers rely on, so pricing, orders, inventory, and accounting stay in lockstep.
Built for distributors and manufacturers
ERP, punchout, and finance systems wired into one B2B storefront
Every integration here is battle-tested in real wholesale operations. We connect the systems that govern your pricing, credit, catalog, and freight so your buyers self-serve and your back office stays in sync.
NetSuite
SAP
Microsoft Dynamics
Acumatica
Epicor
cXML Punchout
OCI Punchout
EDI 850/810
Ariba
Coupa
Akeneo PIM
Algolia
Salsify
Searchspring
Avalara
Vertex
Balance
Apruve
Stripe
Salesforce
HubSpot
Klaviyo
Dynamics 365
ShipStation
ShipperHQ
FedEx
UPS Freight
B2B Success Stories
Distributors We've Scaled On Magento, In B2B And Wholesale Ecommerce
Real outcomes from regional distributors to national suppliers. Each build solved a specific problem, and the numbers moved. Names available under NDA.
● Industrial Distributor · Replatform & ERP Integration
Ridgeline Industrial Supply turned phone-and-fax orders into self-service
We rebuilt the storefront on Adobe Commerce B2B with company accounts, contract pricing, and a two-way NetSuite sync. Buyers now reorder online against their negotiated rates, and reps have stopped rekeying orders by hand.
+39%
Average order value
−68%
Manual order entry
3.2×
Faster reorders
Wholesale DistributionCedarbrook Wholesale put contract pricing on self-service
Challenge
Every account had its own negotiated price list, all buried in spreadsheets, so reps fielded pricing questions all day.
Solution
Shared catalogs with customer-group and contract pricing synced from the ERP, so every buyer sees their own rates the moment they log in.
Reps now sell instead of quoting prices buyers can already see.
MRO & Industrial SupplyHalverson MRO made a 90,000-SKU catalog easy to reorder
Challenge
Buyers couldn't find parts in a 90,000-SKU catalog, so they called the desk and reorders stalled for days.
Solution
Fast SKU search, requisition lists, and a CSV order pad, plus saved order history for one-click reorders.
Routine reorders run themselves while the desk handles the questions that matter.
ManufacturingNorthwind Components cut quote turnaround from days to hours
Challenge
Quotes bounced between spreadsheets and inboxes for days, and buyers often sourced elsewhere first.
Solution
A request-for-quote workflow with approval routing and purchase-order numbers that moves carts to confirmed orders fast.
Faster quotes mean buyers commit before a competitor even replies.
Multi-Branch DistributionA multi-branch distributor gave 40 locations one account hierarchy
Challenge
Branch buyers, approvers, and head office each needed different rights, and the old store offered none of that control.
Solution
Company accounts with org hierarchy, buyer roles, spending limits, and approval routing on one platform.
Head office sees every branch order without policing a single one.
Foodservice SupplyMarigold Foodservice put net terms and reordering online
Challenge
Restaurant accounts reordered weekly by phone and paid on terms, neither of which the old store could handle.
Solution
Payment on account with net terms and credit limits, plus saved requisition lists for fast weekly reorders.
Accounts now reorder online and still pay the way they always have.
National SupplierSummit Supply Co. connected punchout for its largest accounts
Challenge
Enterprise buyers wanted to order through their own procurement systems, which the store couldn't support.
Solution
Punchout (cXML and OCI) and EDI tied to the ERP, so catalog, pricing, and orders flow straight into buyer procurement.
Big accounts buy through their own systems and orders just arrive.
Why B2B Sellers Choose Us
A Magento B2B Agency That Speaks Wholesale And Code
We've shipped over ninety B2B and wholesale storefronts, so we know how company accounts, contract pricing, and ERP-connected ordering protect your margin.
Talk to a B2B SpecialistB2B-native UX
Storefronts built for fast reorders and big baskets, never a retail store with a wholesale login bolted on.
Large catalogs handled
Configurables, shared catalogs, and contract pricing engineered to scale from one account to tens of thousands of SKUs.
ERP integration done right
Two-way sync with NetSuite, SAP, and Dynamics, plus EDI and punchout, so pricing, stock, and orders stay aligned.
Accounts and approvals
Company accounts, roles, spending limits, and approval routing set up so each buyer orders strictly within their rights.
What Our B2B Ecommerce Clients Say
Distributors and wholesalers on selling the way their buyers order.
★★★★★
"Company accounts, contract pricing, and net terms, exactly how our buyers order. Adoption was instant."
Gregory VanceVP Sales, Meridian Supply Co
★★★★★
"Our reps stopped keying orders by hand. Self-service freed them to sell, and order value climbed."
Susan AlbrightOperations Lead, Cornerstone Distribution
★★★★★
"ERP-connected pricing and stock our trade customers trust. That trust keeps them buying from us."
Dale RobinsonDirector, Ironclad Wholesale
Industries We Also Build For
The same Magento and Adobe Commerce expertise, shaped to the way each vertical sells.
Automotive Parts
Year, make, and model fitment search at scale.
Magento for automotive parts →Electronics & Tech
Deep, spec-heavy catalogs tuned for findability.
Magento for electronics & tech →Food & Beverage
Subscriptions, bundles, and inventory that stays accurate.
Magento for food & beverage →Home & Furniture
Configurators and freight-ready shipping for big-ticket goods.
Magento for home & furniture →Answers
Magento B2B Ecommerce Questions, Answered
The questions distributors, wholesalers, and manufacturers ask us most.
Is Magento a good platform for B2B and wholesale selling?+
Yes. Adobe Commerce ships with native B2B features such as company accounts, roles and permissions, shared catalogs, contract and tiered pricing, quotes, and requisition lists. With the right build it scales from a single distributor to a global wholesale operation with large catalogs.
Can buyers manage company accounts with roles and permissions?+
Yes. We set up company accounts with an org hierarchy, buyer roles, spending limits, and approval workflows, so each buyer sees the catalog, pricing, and ordering rights that match their role.
How do you handle contract, tiered, and negotiated pricing?+
We build shared catalogs with customer-group and contract pricing, volume and tiered discounts, and price lists synced from your ERP, so every account sees the rates they negotiated.
Can you support quotes, requisition lists, and net terms?+
Yes. We enable request-for-quote workflows, saved requisition lists for fast reordering, and payment on account with net terms and credit limits, so buyers purchase the way they already work.
Can you integrate Magento with our ERP and punchout systems?+
We connect Adobe Commerce to ERPs like NetSuite, SAP, and Microsoft Dynamics, plus EDI, punchout (cXML and OCI) for procurement systems, tax engines, and CRM, so orders, pricing, and inventory stay in sync.
How long does a B2B eCommerce build take, and what does it cost?+
A focused B2B storefront usually launches in 10 to 16 weeks; larger builds with deep ERP and punchout integration run 4 to 7 months. Cost scales with catalog size, integrations, and account complexity, and you get a scoped, fixed estimate before any work begins.
Can you run wholesale and direct sales on the same store?+
Yes. We build hybrid B2B and DTC setups with separate catalogs, pricing, and shipping rules for each audience, plus multi-store, multi-currency, and multi-language support so you can expand without rebuilding your storefront.
Turn Manual Orders Into B2B Ecommerce Self-Service
Tell us about your accounts, your pricing, and where the storefront holds you back. We'll map what a Magento and Adobe Commerce build does for order value, manual order volume, and reorder growth.
A real B2B commerce strategist reads every message. No pitch, no obligation.